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Black Women’s Health Imperative Collaborates With Celebrity Women You Know For A Cause That Is Too Familiar

BWHI, in partnership with Hologic for Project Health Equality, has launched The “POWER OF SURE 2.0” which features an in-person roundtable discussion with Vanessa Bell Calloway, Essence Atkins, Free Marie and Egypt Sherrod as moderator. These ladies have come together to enlighten and encourage Black women to take control of their health, get regular check-ups like their annual mammograms and take the time out for self-care.

Each of these women has personal stories and struggles with breast cancer. Mary J Blige lost an aunt to the terrible disease, Vanessa Bell Calloway is a first-hand survivor, Free Marie lost her mother to breast cancer and recently Essence Atkins’ mother battled breast cancer during the quarantine. Breast cancer can be especially dangerous for Black women: It has a 40 percent higher mortality rate for them than for white women.

 “Early detection is key. We have to get to know our bodies and stay on top of our regularly scheduled mammograms.” said Free Marie.

POWER OF SURE 2.0 was directed by Black Women’s Health Imperative’s Head of Digital Content Lisa Cunningham, in partnership with Hologic for Project Health Equality. For more information about the Power of Sure initiative visit the website at 

You can also join the conversation by connecting via social media on Twitter, Instagram and Facebook (@blkwomenhealth) using the hashtags #powerofsure and #blkwomenshealth.

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