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Special Initiatives

Working with partners to reach more Black women & girls

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Our special initiatives include campaigns and programs implemented in conjunction with partner organizations that allow BWHI to leverage its extensive knowledge of and reach among Black women to create awareness around pertinent health causes.

CervingConfidence

“Cerving” confidence means prioritizing self-care and encouraging other Black women to do the same! Routine well woman exams are a must if you want to protect your cervical health. Did you know that Black women are 2x more likely to die from Cervical Cancer compared to white women? But the good news is that cervical cancer is preventable. Let’s cerv looks and cerv confidence. And also cerv as our sisters’ keeper!

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Rare Disease Diversity Coalition

Rare Disease Diversity Coalition

The Black Women’s Health Imperative launched the Rare Disease Diversity Coalition to address the extraordinary challenges faced by rare disease patients of color. The Coalition brings together rare disease experts, health, and diversity advocates, and industry leaders to identify and advocate for evidenced-based solutions to alleviate the disproportionate burden of rare diseases on communities of color.

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Reclaim Wellness

Reclaim Your Wellness Campaign

Black Women’s Health Imperative and HealthyWomen launched the Reclaim Your Wellness campaign to raise awareness of obesity as a national health crisis in a manner that is free of stigma, judgment, and bias. The multifaceted campaign is focusing on:

  • Educating women about healthy eating and staying active
  • Ensuring women have access to science-based comprehensive care
  • Bringing leaders together from across industry to make policy changes to help reinforce active and healthy living
  • Striving to reverse our nation’s costliest and most prevalent diseases

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P.O.W.E.R. of Sure 

The P.O.W.E.R. of Sure, is a national campaign designed to raise awareness of the disparities Black women face for mammography screening. The program is in partnership with Hologic, Inc. (Nasdaq: HOLX), an innovative medical technology company primarily focused on improving women’s health, and RAD-AID, a nonprofit dedicated to ensuring equal access to radiology health services for medically underserved communities.

The campaign features Grammy award winning, Oscar and Golden Globe nominated artist Mary J. Blige and a multimedia digital hub with resources including common facts and myths about mammography, frequently asked questions regarding breast cancer and screening guidelines, a list of locations offering breast cancer screening, and information about what to expect when getting a mammogram during the COVID-19 pandemic.

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Power of Sure Campaign
See-Us

SEE-US

SEE–US (Socially/Emotionally Empowered–Unapologetically Smoke-Free) educates, trains, and mobilizes Women on Historically Black College and University (HBCU) campuses in the fight against smoking and vaping.

With the help of a $1 million dollar grant from the Robert Wood Johnson Foundation. We’re raising awareness that the #1 cause of death in the black community is smoke-related illness, surpassing all other causes of death, including AIDS, diabetes, cancer, and heart disease.

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The future of health starts with you

The All of Us Research Program is a large research program. The goal is to help researchers understand more about why people get sick or stay healthy. he Black Women’s Health Imperative (BWHI) knows the importance of Black women being included in research. With our involvement in this national program, we can help create a community of one million people who will share their unique health data for research. This may help develop new medical treatments that are unique to individuals, and enable a future of precision medicine not only for Black women, but for all of us.

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All of Us
Affordable Healthcare

Affordable Healthcare – ACA

Access to quality, affordable health care is a basic human right, regardless of race, gender, income or zip code. Black women experience numerous health disparities because Black women have often faced significant barriers to accessing quality and affordable health care. The Affordable Care Act (ACA) has been and continues to be critical in moving towards the elimination of health disparities faced by Black women and their families.

Since the implementation of the ACA, uninsured rate for Black women dropped by more than 40 percent.

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