The Black Women’s Health Imperative (BWHI) is the only national organization solely focused on promoting the physical, emotional and financial health and wellness of the nation’s 21 million Black women and girls. For almost four decades, BWHI has served as the leading voice for health and wellness for Black women and girls across the country. Today, we continue in our mission to advance health equity and social justice for Black women across the lifespan, eliminate racial and gender-based health inequities and deepen Black women’s resolve in becoming informed decision makers to achieve optimum health and wellness. Be a part of our mission; join our team today!
Full Time
Remote
[vc_row][vc_column][vc_column_text css=""]Reports To: EVP, Marketing & Communications
Location: Remote, some travel required (Preference for candidates based in Washington, D.C.Metro Area, Atlanta Georgia Metropolitan Area or other East Coast Time Zones)
Classification: Full-Time, Exempt
ABOUT BLACK WOMEN’S HEALTH IMPERATIVE (BWHI)
BWHI is the only national organization dedicated solely to solving the most urgent health issues facing Black women and girls. For over 40 years, we have advanced evidence-based programs, informed policy, and translated research to action, working alongside communities and decision-makers to deliver systemic change.
Mission: To solve the most critical health issues that Black women and girls face through innovative programs, transformative research, and life-saving policies.
Approach: BWHI brings the challenges and disparities affecting Black women and girls to the forefront of national conversation, integrating science, advocacy, and action to eliminate barriers to wellness.
- We Advocate – Advocate for policies that improve health outcomes for Black women and families.
- We Educate and Train – Educate and train the next generation of leaders who will build the Black women’s health movement.
- We Amplify – Amplify the voices of Black women to shift public perception and policies for social change.
- We Mobilize and Engage – Mobilize and engage women and organizations to pursue greater opportunities for gender and racial justice.
- We Promote – Promote evidence and practice-based lifestyle change models that provide strategies for individuals and families to address health inequities.
- We Synthesize, Translate, and Disseminate – Synthesize, translate, and disseminate information and research findings to strengthen the knowledge base on Black women’s health.
Strategic Marketing & Planning
- Support the development and lead the execution of integrated marketing strategies that elevate BWHI’s visibility, engage key audiences, and drive measurable impact.
- Translate program, advocacy, and fundraising goals into actionable briefs and 360° campaign plans.
- Ensure program-specific marketing is synergistic with brand marketing, aligned with organizational priorities, and properly resourced.
- Create and maintain a strategic marketing calendar to coordinate campaigns, optimize timing, and ensure alignment across brand and program initiatives.
- Develop program- and project-level marketing budgets to ensure funder goals are realized and spend is optimized.
- Oversee campaign implementation in partnership with the EVP, ensuring brand consistency, cultural resonance, and alignment with BWHI’s mission.
- Manage the overall marketing budget to maximize impact across brand and program initiatives.
- Leverage analytics, audience insights, and media mix modeling to optimize targeting, resource allocation, and campaign effectiveness.
- Establish and track KPIs to measure performance, triangulate results, and refine strategies in real time.
- Provide regular reporting to senior leadership on marketing performance and impact.
- Stay ahead of industry trends and emerging platforms to ensure strategies remain innovative, competitive, and mission-aligned.
- Coordinate PR and media efforts with external partners to ensure alignment with organizational goals.
- Prepare talking points and briefing materials for media appearances and events.
- Lead crisis communications planning and response in partnership with senior leadership.
- Oversee digital and social media strategy to drive reach, engagement, and audience growth.
- Direct the creation of compelling content—including newsletters, fundraising materials, press releases, web content, and visual assets—that highlights BWHI’s mission and impact.
- Ensure a cohesive narrative across all digital platforms that reflects BWHI’s values and advances its advocacy and program priorities.
- Use audience insights and engagement data to refine strategies and continuously improve outreach.
- Partner with program leaders to ensure marketing strategies balance program priorities with overarching brand objectives.
- Collaborate across departments to align communications with organizational priorities.
- Manage agency relationships, including contracts, performance reviews, and business updates.
- Coordinate with consultants and external partners to expand capacity as needed.
- Mentor and manage staff, fostering a culture of collaboration, accountability, and innovation.
- A Bachelor’s Degree in Marketing, Public Relations, or a related field.
- A minimum of ten (10) years of experience in marketing and brand strategy, including leadership roles within non-profit or mission-driven organizations.
- Strong understanding of the health advocacy landscape.
- Exceptional written and verbal communication skills, with a demonstrated ability to craft compelling narratives and talking points.
- Strong project management abilities, with experience coordinating teams and multiple projects simultaneously.
- Proficiency in digital platforms and social media management with a deep understanding of metrics, analytics, and data-driven decision-making.
- 25% travel required.
- A Master’s degree
- Proven experience leading large-scale marketing and brand strategy campaigns, including strategy development, execution, and performance measurement.
- Experience working for a non-profit organization
- Mission-Driven & Equity-Centered Anchored in a deep commitment to health justice and advancing outcomes for Black women and girls; integrates equity and cultural relevance into all aspects of strategy and storytelling.
- Inclusive Communicator Skilled at engaging diverse audiences across generations, regions, and sectors; ensures that messaging reflects lived experience and resonates with both community and institutional stakeholders.
- Strategic Executor Translates big-picture vision into clear, measurable actions; balances bold creativity with operational excellence to deliver high-impact campaigns and initiatives.
- Collaborative & Trustworthy Leader Builds strong, cross-functional relationships rooted in transparency, accountability, and shared purpose; fosters a culture of mutual respect, feedback, and execution.
- Results-Oriented & Resourceful Balances creativity with accountability; finds innovative solutions, maximizes available tools, and thrives even when navigating constraints or competing priorities.
- Culturally Fluent & Audience-Aware Brings a deep understanding of language, tone, and context; ensures brand voice is both mission-aligned and responsive to the needs, values, and experiences of Black women and girls.
- Composed & Discerning Under Pressure Operates with professionalism, discretion, and clarity in high-stakes or fast-paced environments; anticipates challenges and navigates public-facing issues with confidence and care.
Physical Requirements and Work Environment
Physical Requirements:- Primarily computer-based work with extended periods of sitting.
- Occasional light lifting (up to 15 lbs.) for materials or event setup.
- Ability to travel domestically up to 25% of the time, including overnight trips.
- Location: Fully remote; must maintain a quiet, professional home office environment
- Standard work hours are 9:00 AM – 5:00 PM EST, Monday through Friday, with availability for core hours between 10:00 AM – 3:00 PM EST.
- Flexibility to work outside standard hours on occasion for urgent matters, events, or time-sensitive activities.