The Black Women’s Health Imperative (BWHI) is the only national organization solely focused on promoting the physical, emotional and financial health and wellness of the nation’s 21 million Black women and girls. For almost four decades, BWHI has served as the leading voice for health and wellness for Black women and girls across the country. Today, we continue in our mission to advance health equity and social justice for Black women across the lifespan, eliminate racial and gender-based health inequities and deepen Black women’s resolve in becoming informed decision makers to achieve optimum health and wellness. Be a part of our mission; join our team today!
Full Time
Remote
Location: Remote
Employment Type: Full-time
Reports to: Senior Director of Marketing and Communications
Position Overview
The Marketing Program Manager (alternatively Marketing Campaign Scrum Master, “MCSM”) at Black Women's Health Imperative (BWHI) will lead marketing teams in strategically executing marketing campaigns to advance health equity for Black women and girls.
The MCSM will be a hands-on and agile coach to internal marcom team members, fostering a collaborative and high-performing work environment in developing marketing communications deliverables to support strategic initiatives, including content development, social media assets, and campaign materials.
The MCSM will use agile elements of Scrum to manage the marcom team’s workflows, such as their day-to-day development of marketing and communications initiatives, programs, or campaigns across multiple channels, ensuring alignment with BWHI's mission and strategic objectives.
This role is pivotal in ensuring the seamless design, development, and delivery of impactful marketing and communications initiatives that align with BWHI's mission.
Key Responsibilities
- Develop compelling content for owned, earned, and paid media platforms w/ internal stakeholders.
- Lead and facilitate marketing teams to execute campaigns that align with organizational goals and community impact strategies.
- Manage meetings, ensuring they run smoothly, stay on track, and achieve their intended purpose, including designing the agenda and facilitating discussions.
- Manage and create intake processes + workflows for MarComs Teams.
- Evangelize brand guidelines and messaging frameworks across all communications.
- Develop and manage detailed campaign schedules, ensuring on-time delivery of key milestones and deliverables.
- Identify risks and issues, escalate concerns to leadership, and collaborate with cross-functional teams to resolve them.
- Organize and lead meeting “ceremonies,” including daily stand-ups, sprint planning, retrospectives, and other Agile ceremonies to support continuous improvement.
- Collaborate with internal teams and external partners to execute campaigns that enhance audience engagement and program reach.
- Analyze campaign performance data to inform decisions and optimize future marketing strategies.
- Drive compliance with organizational policies and relevant regulations, ensuring ethical practices in campaign execution.
- Use agile methodologies (including Kanban) and best practices to drive campaign performance, mitigate risks, and foster continuous improvement.
- A Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
- A minimum of four (4) years of experience in marketing, communications, or nonprofit sector roles focusing on campaign execution.
- Scrum Master Certification (CSM or equivalent).
- Proven experience managing Agile teams and leading marketing initiatives.
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent communication, presentation, and problem-solving abilities.
- Proficient in project management and Agile tools (e.g.Monday.com, Jira, Asana)
- Experience with digital management tools (e.g. Hootsuite, Hubspot, Dropbox, GoogleSuite )
- Ability to collaborate across teams and effectively manage stakeholder relationships.
- Creative problem solver with a strong sense of ownership and accountability.
- Detail-oriented with the ability to prioritize tasks and meet tight deadlines.
- A Master's Degree in Marketing
Job Features
Location: Remote Employment Type: Full-time Reports to: Senior Director of Marketing and Communications Position Overview...