These days, TikTok is overflowing with “wellness influencers” promising everything from miracle oils to secret hormone hacks. But here’s the twist: some of these smiling faces aren’t even real. They are computer-generated deepfakes, crafted to look like your new bestie or a trusted health coach, and they are being used to hustle products that can put your health at risk.

The Rise of Fake Wellness Experts

Media watchdogs recently uncovered entire networks of AI-created influencers on TikTok, designed to look like everyday women sharing personal journeys. They show up in your feed telling heartfelt stories like “I cured my PCOS with this one oil” but if you look closely, the faces, outfits, and voices are copy-paste jobs. These accounts aren’t just misleading. They are engineered to exploit trust, particularly among communities like ours that are already navigating health inequities.

Why This Matters for Us

The wellness world has always targeted Black women with quick fixes and too-good-to-be-true cures. Deepfakes take that exploitation to another level, dressing up false promises in a package that feels authentic and relatable. The danger is real: wasted money, delayed treatment, and even physical harm if people follow unverified health advice. And let’s be honest, when trust is broken online, it makes it harder for real voices and credible information to break through.

What We Can Do About It

• Stay skeptical. If a story feels a little too polished or too dramatic, pause before you click “buy.”
• Check the source. Real experts and real organizations stand behind their work. Look for credentials, credible partnerships, and transparency.
• Report and resist. Flag suspicious accounts and share warnings with your circle. Protecting each other is part of protecting our health.
• Lean on trusted voices. Follow organizations, licensed professionals, and creators who put facts before fads.

At BWHI, we know wellness is more than a trend. It is our birthright. Do not let an algorithm or an AI-generated influencer tell you otherwise. The best defense against misinformation is community, truth, and trusted care.