BWHI CAREERS

[vc_row][vc_column][vc_column_text css=""]Reports To: EVP, Marketing & Communications Location: Remote, some travel required (Preference for candidates based in Washington, D.C.Metro Area, Atlanta Georgia Metropolitan Area or other East Coast Time Zones) Classification: Full-Time, Exempt ABOUT BLACK WOMEN’S HEALTH IMPERATIVE (BWHI) BWHI is the only national organization dedicated solely to solving the most urgent health issues facing Black women and girls. For over 40 years, we have advanced evidence-based programs, informed policy, and translated research to action, working alongside communities and decision-makers to deliver systemic change. Mission: To solve the most critical health issues that Black women and girls face through innovative programs, transformative research, and life-saving policies. Approach: BWHI brings the challenges and disparities affecting Black women and girls to the forefront of national conversation, integrating science, advocacy, and action to eliminate barriers to wellness.

• We Advocate – Advocate for policies that improve health outcomes for Black women and families.
• We Educate and Train – Educate and train the next generation of leaders who will build the Black women’s health movement.
• We Amplify – Amplify the voices of Black women to shift public perception and policies for social change.
• We Mobilize and Engage – Mobilize and engage women and organizations to pursue greater opportunities for gender and racial justice.
• We Promote – Promote evidence and practice-based lifestyle change models that provide strategies for individuals and families to address health inequities.
• We Synthesize, Translate, and Disseminate – Synthesize, translate, and disseminate information and research findings to strengthen the knowledge base on Black women’s health.

Position Summary The Black Women's Health Imperative (BWHI) is seeking an experienced, dynamic Senior Director of Marketing and Brand Strategy to elevate our marketing strategies and expand our impact. This strategic leader will support the EVP of Marketing and Communication in amplifying BWHI’s mission through powerful storytelling, innovative campaigns, and effective media engagement. In addition to planning and overseeing the development and implementation of marketing initiatives, this role will ensure smooth coordination across the marketing team and with our marketing vendors in executing campaigns aligned with our programs and mission. Key Responsibilities

Strategic Marketing & Planning

• Support the development and lead the execution of integrated marketing strategies that elevate BWHI’s visibility, engage key audiences, and drive measurable impact.
• Translate program, advocacy, and fundraising goals into actionable briefs and 360° campaign plans.
• Ensure program-specific marketing is synergistic with brand marketing, aligned with organizational priorities, and properly resourced.
• Create and maintain a strategic marketing calendar to coordinate campaigns, optimize timing, and ensure alignment across brand and program initiatives.
• Develop program- and project-level marketing budgets to ensure funder goals are realized and spend is optimized.
• Oversee campaign implementation in partnership with the EVP, ensuring brand consistency, cultural resonance, and alignment with BWHI’s mission.
• Manage the overall marketing budget to maximize impact across brand and program initiatives.

Data-Driven Planning & Evaluation

• Leverage analytics, audience insights, and media mix modeling to optimize targeting, resource allocation, and campaign effectiveness.
• Establish and track KPIs to measure performance, triangulate results, and refine strategies in real time.
• Provide regular reporting to senior leadership on marketing performance and impact.
• Stay ahead of industry trends and emerging platforms to ensure strategies remain innovative, competitive, and mission-aligned.

Public Relations & Media Engagement

• Coordinate PR and media efforts with external partners to ensure alignment with organizational goals.
• Prepare talking points and briefing materials for media appearances and events.
• Lead crisis communications planning and response in partnership with senior leadership.

Digital, Social & Storytelling Strategy

• Oversee digital and social media strategy to drive reach, engagement, and audience growth.
• Direct the creation of compelling content—including newsletters, fundraising materials, press releases, web content, and visual assets—that highlights BWHI’s mission and impact.
• Ensure a cohesive narrative across all digital platforms that reflects BWHI’s values and advances its advocacy and program priorities.
• Use audience insights and engagement data to refine strategies and continuously improve outreach.

Cross-Functional Leadership

• Partner with program leaders to ensure marketing strategies balance program priorities with overarching brand objectives.
• Collaborate across departments to align communications with organizational priorities.
• Manage agency relationships, including contracts, performance reviews, and business updates.
• Coordinate with consultants and external partners to expand capacity as needed.
• Mentor and manage staff, fostering a culture of collaboration, accountability, and innovation.

Required Education & Experience

• A Bachelor’s Degree in Marketing, Public Relations, or a related field.
• A minimum of ten (10) years of experience in marketing and brand strategy, including leadership roles within non-profit or mission-driven organizations.
• Strong understanding of the health advocacy landscape.
• Exceptional written and verbal communication skills, with a demonstrated ability to craft compelling narratives and talking points.
• Strong project management abilities, with experience coordinating teams and multiple projects simultaneously.
• Proficiency in digital platforms and social media management with a deep understanding of metrics, analytics, and data-driven decision-making.
• 25% travel required.

Preferred Education & Experience 

• A Master’s degree 
• Proven experience leading large-scale marketing and brand strategy campaigns, including strategy development, execution, and performance measurement.
• Experience working for a non-profit organization

Personal Attributes

• Mission-Driven & Equity-Centered Anchored in a deep commitment to health justice and advancing outcomes for Black women and girls; integrates equity and cultural relevance into all aspects of strategy and storytelling.
• Inclusive Communicator Skilled at engaging diverse audiences across generations, regions, and sectors; ensures that messaging reflects lived experience and resonates with both community and institutional stakeholders.
• Strategic Executor Translates big-picture vision into clear, measurable actions; balances bold creativity with operational excellence to deliver high-impact campaigns and initiatives.
• Collaborative & Trustworthy Leader Builds strong, cross-functional relationships rooted in transparency, accountability, and shared purpose; fosters a culture of mutual respect, feedback, and execution.
• Results-Oriented & Resourceful Balances creativity with accountability; finds innovative solutions, maximizes available tools, and thrives even when navigating constraints or competing priorities.
• Culturally Fluent & Audience-Aware  Brings a deep understanding of language, tone, and context; ensures brand voice is both mission-aligned and responsive to the needs, values, and experiences of Black women and girls.
• Composed & Discerning Under Pressure  Operates with professionalism, discretion, and clarity in high-stakes or fast-paced environments; anticipates challenges and navigates public-facing issues with confidence and care.

Physical Requirements and Work Environment

Physical Requirements:

• Primarily computer-based work with extended periods of sitting.
• Occasional light lifting (up to 15 lbs.) for materials or event setup.
• Ability to travel domestically up to 25% of the time, including overnight trips.

Work Environment & Availability:

• Location: Fully remote; must maintain a quiet, professional home office environment
• Standard work hours are 9:00 AM – 5:00 PM EST, Monday through Friday, with availability for core hours between 10:00 AM – 3:00 PM EST.
• Flexibility to work outside standard hours on occasion for urgent matters, events, or time-sensitive activities.

The estimated base compensation range for this role is $102,500 - $120,000. Actual base pay for a successful candidate will consider skills, experience and location. As a remote-first employer, BWHI offers a competitive total rewards package, including medical, dental, vision and other wellness plans. Alongside, extensive paid time off, observance of 13 national holidays, retirement benefits, life insurance, monthly remote stipend, and an employee assistance program. Paid leave and comprehensive health insurance offered after completion of a probationary period.  BWHI is an Equal Employment Employer, committed to equity in the workplace. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected under applicable federal, state, or local laws. We prohibit discrimination and harassment of any kind and make hiring decisions based solely on qualifications, merit, and business needs.  If you require a reasonable accommodation during the application or interview process, please contact us at hr_admin@bwhi.org.[/vc_column_text][/vc_column][/vc_row]

Reports to: Senior Director, Human Resources & Operations, Head of Human Resources Location: Remote (preference for Eastern Time Zone) Classification: Full Time Employee

About Black Women's Health Imperative (BWHI) The Black Women’s Health Imperative (BWHI) is the only national organization dedicated solely to advancing the health and well-being of Black women and girls. For over 40 years, BWHI has drivenchange through evidence-based wellness programs, policy and advocacy, and research translation. Centered on health equity and racial justice, BWHI partners with communities, policymakers, and leaders to address the most pressing health challenges facing Black women and to create lasting, systemic impact.

Mission: To solve the most critical health issues that Black women and girls face through innovative programs, transformative research, and life-saving policies.

Approach: BWHI brings the challenges and disparities affecting Black women and girls to the forefront of national conversation, integrating science, advocacy, and action to eliminate barriers to wellness.

■ We Advocate – Advocate for policies that improve health outcomes for Black women and families.
■ We Educate and Train – Educate and train the next generation of leaders who will build the Black women’s health movement.
■ We Amplify – Amplify the voices of Black women to shift public perception and policies for social change.
■ We Mobilize and Engage – Mobilize and engage women and organizations to pursue greater opportunities for gender and racial justice.
■ We Promote – Promote evidence and practice-based lifestyle change models that provide strategies for individuals and families to address health inequities.
■ We Synthesize, Translate, and Disseminate – Synthesize, translate, and disseminate information and research findings to strengthen the knowledge base on Black women’s health. Position Summary Key Responsibilities Employee Lifecycle Management
● Lead and improve onboarding and offboarding processes, including 30- and 60-day check-ins feedback collection, and experience enhancements.
● Coordinate with managers to ensure a consistent, mission-aligned employee experience.

2. Engagement & Culture Building
● Plan and manage engagement activities for a fully remote team and employee recognition programs.
● Partner with leadership to coordinate All Hands meetings, agendas, and activities.

3. Compliance, Payroll & Policies
● Coordinate payroll processing with external provider, ensuring accuracy and timeliness.
● Maintain compliance with employment laws and support audits.
● Assist with policy development, updates, and handbook revisions.

4. Performance & Goal Setting
● Administer the annual performance review process and provide tools for meaningful feedback.
● Support the creation and tracking of KPI and goal-setting templates.

5. Learning, Communication & Systems
● Coordinate Learning & Development activities and track participation.
● Draft HR-related communications and maintain the HR intranet site for easy access to resources.
● Maintain HRIS and recommend process improvements to streamline operations.
Special Projects & Cross-Functional Support ● Contribute to organization-wide initiatives, events, and projects in collaboration with HR leadership and the Executive Staff.
● Take on ad hoc assignments that align with BWHI’s mission and support operational excellence. Required Experience Preferred Experience
● A Bachelor’s Degree
● Experience working in a nonprofit or mission-driven organization.
● Exposure to KPI and/or Goals development and performance management processes.
● Experience with Monday.com or other project management tools
● Experience with ADP Workforce Now a plus
● HR certification (PHR, SHRM-CP) a plus. Core Competencies
● Program Builder – Designs and improves HR programs that enhance employee experience.
● Compliance-Oriented – Ensures all HR processes align with legal requirements and internal policies.
● People-First Mindset – Balances operational needs with employee well-being.
● Adaptability – Thrives in a dynamic, evolving environment.
● Collaboration – Works effectively across teams and departments.
● Mission Commitment – Passion for advancing health equity and racial justice for Black women and girls.