The Black Women’s Health Imperative (BWHI) is the only national organization solely focused on promoting the physical, emotional and financial health and wellness of the nation’s 21 million Black women and girls. For the almost four decades, BWHI has served as the leading voice for health and wellness for Black women and girls across the country. Today, we continue in our mission to advance health equity and social justice for Black women across the lifespan, eliminate racial and gender-based health inequities and deepen Black women’s resolve in becoming informed decision makers to achieve optimum health and wellness.
Over the past 7 years, BWHI has invested more than $15M in communities across the US, touched over 20,000 Black women and families with chronic disease prevention programs, created an international diabetes prevention training unit and, established a $20M rare disease diversity council. We have led many national campaigns featuring Mary J Blige, Ciara, NFL Players and the WNBA, among others, to build awareness of health inequities and empower Black women to make the best health decisions for themselves and their families.
No national organization has been as impactful on Black women’s health or their lived experiences narrative as BWHI.
The Chief Communications Officer (CCO) reports to the President and CEO and works closely with members of the executive staff to realize the brand identity and impact goals of the BWHI Strategic Plan. The CCO will resource, create and guide the strategy for all printed, electronic and verbal communications. This will include all digital, and collateral messaging to consistently articulate the mission and value proposition of BWHI and ensure that BWHI is perceived as the leading national organization committed to the health and wellness of Black women and girls.
The CCO works closely with the executive team (programs, strategy, operations, policy and development) as the communications partner strategic initiatives, campaigns, programs and funding outreach that comprise our 2021-2023 strategic plan. This position is the primary concept source for innovative thinking and content. The person in this position will reinforce existing placement relationships and create innovative means to share the messaging with a diverse media network and constituent base.
The successful candidate will have 5-7 years’ experience aligning resource requirements with strategic objectives, developing business cases for support, cultivating business and partnership opportunities and collaborating with development leaders to secure funding from individuals, corporations and foundations. The results of these efforts will produce expanded brand recognition, increased unrestricted revenue and mission accomplishment.
Personality In The Position
One who pays close attention and can work quickly under pressure; one who is collaborative, responsive to the issues with words and concepts, understands the brand and branding; one who thinks broadly and is known and respected by print, analog and digital media notables; a visionary; and, able to adjust the sails ahead of the winds of change.
Has been downtown – a time or two
Loves the complexity of the big picture but won’t let the small things slip
Is an excellent storyteller
Has the patience and maturity to productively collaborate with colleagues and stakeholders on their communications needs
The Day to Day
Actively partners with the President and CEO, senior staff and stakeholders to tell the BWHI story of impact in a way that enhances the brand and garners national recognition
Manages multiple communications projects from national campaigns to event promotions simultaneously
Supervises a staff of 3 full time personnel and 7-10 external contractors and consultants
Manages multiple communications budgets in accordance with funder requirements
Leads and develops the communications team to ensure they grow and make a significant impact telling the BWHI story
Manages program and initiative specific communications personnel so all of their work is in alignment with BWHI brand standards and requirements
Works closely with the CDO to conceptualize and develop campaigns and initiatives for private and corporate foundations
Conceives and develops creative and innovative national and regional campaigns and materials to build awareness of BWHI, highlight our core mission objectives and, most importantly, empower women to understand their health and make the best decisions possible
Understands BWHI programs and mission and work with executive leadership to develop innovative approaches to creating broad recognition and impact for their programs and initiatives.
Leads brand and issue awareness through the development and leveraging of creative and timely social media, digital properties, media relations and obtaining earned media
Partners and collaborates with the Chief Development Officer to secure significant funding from corporate and private foundations, major gift supporters and individual and workplace donors
Develops and evaluates brand standards, policies and communications metrics across all BWHI programs and initiatives
Ensures all of BWHI messages, imagery and stakeholder facing materials align with core brand standards
Has simultaneously managed multiple projects with multiple stakeholders
Has 7-10 years as a creative having led projects in excess of $3M in budget and national in scope
Has had P&L responsibility and understands how to develop and manage to a budget; forecasting and resource alignment
Has 5-7 years experience managing departments with more than 10 staff including social media, web/digital media, PR and media relations
Is known and respected by leading media outlets, marketing agencies and key influencers
Has conceptualized and developed brand identities and elevated brands for companies and organizations to successfully meet mission requirements
Has used social media to build awareness and brand recognition for mission driven organizations
Has conceived of, developed and implemented major awareness and issue-driven campaigns
Has excellent time management skills and can prioritize work to ensure goals are met
Is self-aware and understands how to fairly reach consensus on issues with multiple perspectives
Has excellent judgment and creative problem-solving skills, including conflict resolution skills
Ability to make decisions in a changing environment and anticipate future needs
What puts a candidate over the top: Demonstrated ability to use data to leverage media and brand building opportunities
BWHI is committed to ensuring a dynamic work environment, offers competitive salary and benefits and is an equal opportunity employer. For more information on the, visit our website, www.BWHI.org.
Inquiries should be sent to Mae Jones, email@example.com